Media Evaluation

A2 MEDIA EVALUATION

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iweb

I used iweb to create my website. This is a software on the Macs and is very useful and simple to create a website via. I created all my page using a very blank canvas so that I could create whatever effect I wanted on it. I used two pictures from my main film on the front cover of the website one was one which I used on all of my ancillary products however I used a new picture to show one of the other characters in the film. Also I added my film trailer to my website as well as writing up a synopsis for the film. I found this software very easy to use below are some print screens of my website:







Below is the URL to my website:
http://www.beaumedia.org.uk/Changing_Fate/Changing_Fate/Home.html

Magazine Cover

I used the same image which I have used throughout all of my media ancillary tasks as it is easily recognisable and links straight to my teaser trailer. By using the same colour scheme and the same font and image through this has made my texts cohesive. The colour scheme again was black white and red which is a common colour scheme to do with Romantic Drama genres.
Ii used examples of Empire to create my magazine front page so when creating it I used the common "Empire" title but I used a font very close to the Empire logo to creat this I also noticed that the date and price was always inside the "M" in Empire. I used there typical strapline for the magazine which was "the world's biggest movie magazine" on the left hand side as well as ensuring the website was written on the right hand side underneath the title. I included a barcode as this was a main convention in all of the magazine covers I researched.
I used the title of my film on the front of the magazine along side the image from the teaser trailer which I used. I also ensured I had exclusive interviews and poster pull outs on the front page. I also made the Empire magazine a special love edition as it was promoting the premier of my movie.

Changing Fate Teaser Trailer

Poster

I chose this image for my poster as i believed it was the main image from my film and it would easily link in with the film. I used the theme again of black white and red as was used throughout the whole of my production and ancillary texts. I also think that through this picture it creates the passion of the film and reveals the two main characters which the audience will be able to relate to the most. The use of a mid shot of the couple creates a sense of closeness whilst also being detached from the picture itself

From researching romantic drama film posters I ensured that I used all the conventions of a poster. These were: film website address, "coming soon", credits and cast names which was also on the teaser trailer final screen.
I also found that most of the film posters used a key shot from the film or teaser trailer to entice audiences in to watch the film.

DVD Cover

For my DVD cover i wanted all of my ancillary products to be cohesive so therefore I used the same picture for my poster, magazine, DVD cover and also the home page on my website. When making these ancillary products I used the colour scheme black white and red as these are key colours for a romantic drama. I have ensured that I have used the website address on my poster as well as using the same style of font the same credits as are on my teaser trailer and the same synopsis as what is on my website.

I have used one main picture on the front of my DVD cover which is a key moment in my teaser trailer as well. I also used two pictures on the back of my DVD cover because I wanted to ensure the other characters were included.


Before creating my DVD cover I researched into many films within my genre as well as outside of my genre which is where I picked up on the colour scheme. I also found that I needed to include: barcode, classification, strap line, film title, running time, language, credits, website and company logo.I ensured that when I created my DVD cover I used all of these conventions to ensure it looked professional.

DVD COVER TO BE ADDED!

iDVD

I wanted to make my DVD look professional as though it could be sold in shops so to do this I felt I had to make a DVD menu so that it didnt just go straight into my film. I done this using a programme on the Mac called iDVD. This programme showed me various different templates and themes which I could then add shots from my film to.

I chose a shelve type template as I thought that this best matched my romantic drama genre. This meant that I then had three places to put shots from my teaser trailer I chose three key moments from the teaser trailer to include in the iDVD menu.

I had to share my teaser trailer from imovie to iDVD which was simple and just meant ensuring that any changes that were made to my film meant that I had to share the movie again in order for the teaser trailer to be correct on iDVD.

Characters

There are two theorists which I have researched when looking into characters these were Tzvetan Todorov and Vladimir Propp. Propp had seven main characters that he analysed out of 100 tales these were:
1.The villain (struggles against the hero)
2.The donor (prepares the hero or gives the hero some magical object)
3.The (magical) helper (helps the hero in the quest)
4.The princess (person the hero marries, often sought for during the narrative)
5.Her father
6.The dispatcher (character who makes the lack known and sends the hero off)
7.The hero or victim/seeker hero, reacts to the donor, weds the princess
(http://en.wikipedia.org/wiki/Character_theory_(Media)#Propp.27s_Character_theory)

From this character analysis I came to the conclusion that my main character James would be the hero who at first dumped Lily but then gained her back. Lily my other main character would be the princess who the hero eventually gets together with. Whilst Becky who was in my film would be the villian as she was the girl that Lewis was with just after breaking up with Lily.
The lead role in my film is James whilst Lily gains most of the sympathy from the audience which challenges the conventions as most of the time in a romantic drama the lead role will gain the audiences sympathy straight away.

Lily:
Lily is a lower class girl although this isn't shown in the trailer she is lower than James. She is very keen to please and is desperate to have James notice her. She has many friends who she always turns to when needed and she is devastated when things don't turn out for her.
James:
James is a little bit upper class in the film which can be seen from the clothing of the long jacket he wears although he is generally in a tshirt and jeans it is shown through his actions rather than clothing. He is a very strong character who gets on with most people but struggles to understand girls.

Becky:
Becky is the girl that Lewis goes off with for a short period of time she is a shy girl who comes out of her shell a lot when she is around James. However, she knwos that she isn't the girl for him.

I used Todorov's theory of the Equilibrium, disequilibrium and a renewed equilibrium. I used this for my film as I wanted to use the common conventions of a teaseer trailer.

Classification

After looking on the BBFC website to find out what the outlines were for a film classification I found out that there were nine sections that were inspected when the BBFC chose which certificate a film would be. These were: discrimination; drugs; horror; imitable behaviour; language;nudity; sex; theme and violence. The guidelines for a 12A film are:
Discrimination
Discriminatory language or behaviour must not be
endorsed by the work as a whole. Aggressive
discriminatory language or behaviour is unlikely
to be acceptable unless clearly condemned.
Drugs
Any misuse of drugs must be infrequent and should
not be glamorised or give instructional detail.
Horror
Moderate physical and psychological threat may be
permitted, provided disturbing sequences are not
frequent or sustained.
Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and
self-harming) should not dwell on detail which could be
copied, or appear pain or harm free. Easily accessible
weapons should not be glamorised.
Language
Moderate language is allowed. The use of strong
language (for example, ‘fuck’) must be infrequent.
Nudity
Nudity is allowed, but in a sexual context must be brief
and discreet.
Sex
Sexual activity may be briefly and discreetly portrayed.
Sex references should not go beyond what is suitable for
young teenagers. Frequent crude references are unlikely
to be acceptable.
Theme
Mature themes are acceptable, but their treatment must
be suitable for young teenagers.
Violence
Moderate violence is allowed but should not dwell on
detail. There should be no emphasis on injuries or blood,
but occasional gory moments may be permitted if
justified by the context.
Sexual violence may only be implied or briefly and
discreetly indicated, and must have a strong contextual
justification.
(TAKEN FROM THE BBFC WEBSITE:http://www.bbfc.co.uk/downloads/pub/Guidelines/BBFC%20Classification%20Guidelines%202009.pdf)
Below is the guidelines for a certified 15:
Discrimination
The work as a whole must not endorse discriminatory
language or behaviour.
Drugs
Drug taking may be shown but the film as a whole must not
promote or encourage drug misuse. The misuse of easily
accessible and highly dangerous substances (for example,
aerosols or solvents) is unlikely to be acceptable.
Horror
Strong threat and menace are permitted unless sadistic
or sexualised.
Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and
self-harming) should not dwell on detail which could be
copied. Easily accessible weapons should not be glamorised.
Language
There may be frequent use of strong language (for example,
‘fuck’). The strongest terms (for example, ‘cunt’) may be
acceptable if justified by the context. Aggressive or repeated
use of the strongest language is unlikely to be acceptable.
Nudity
Nudity may be allowed in a sexual context but without
strong detail. There are no constraints on nudity in a
non-sexual or educational context.
Sex
Sexual activity may be portrayed without strong detail.
There may be strong verbal references to sexual behaviour,
but the strongest references are unlikely to be acceptable
unless justified by context. Works whose primary purpose is
sexual arousal or stimulation are unlikely to be acceptable.
Theme
No theme is prohibited, provided the treatment is
appropriate for 15 year olds.
Violence:
Violence may be strong but should not dwell on the infliction
of pain or injury. The strongest gory images are unlikely to
be acceptable. Strong sadistic or sexualised violence is also
unlikely to be acceptable.
There may be detailed verbal references to sexual violence
but any portrayal of sexual violence must be discreet and
have a strong contextual justification.
TAKEN FROM THE BBFC WEBSITE!
From this information I have rated by film a 12A as I believe that the description for a 12A film is exactly what my film is. On the other hand, 15 certificate was too strong for my film as it did not comply with the guidelines for a 15 film.

Editing

I first put my film footage onto Adobe premier pro but after looking and playing on the Apple Macs I transferred my footage over to the macs straight away. Thie editing software was a bit harder to use than the Adobe Premiere Pro as it was harder to get used to.
I transferred the footage from Adobe to the Macs using a USB stick to transfer it and then I had to start the editing again as it pushed all of the pieces of film together. I then filmed some more footage and uploaded it straight to the Apple Macs which was a simpler process than uploading the footage to Adobe Premiere Pro
The transitions on the Apple Macs were much easier to use and looked far more professional so when editing it I used a lot of fade to black and exchanges of photos. It was also easier to cut and edit the sound and add sound effects which weren't available on Adobe Premiere Pro. Using the desaturation tool on the Apple Mac was a lot easier to applie than using Adobe Preimiere Pro where it was time consuming to try to change colours in the pictures. I used a heart beat sound effect to create a sense of tension and I also used a sports car sound effect for when one of the cars sped past.
I used Garage Band to add music to my trailer which I created in Garage Band. I cut the music and used the fade tool to fade the music in and out when I wanted it to leaving seconds between the places I wanted to fade.

Film Title

I decided the name of my film would be "Changing Fate!" I called it this as I believed that the plot line is relevant to this name. The title gives an idea as to what the film is going to be about. This name is key for a romantic drama and it complies with the conventions of a romantic drama.

Website

For one of my ancillary tasks I had to make a website to appeal to an audience that was specific to my trailer audience. There were several different programmes that I could use togcreate this website; dreamweaver; google sites and iweb on the macs. I decided that overall the most professional looking website programme was iweb as it would create the website with links and the layout was simple and when finished was done to a very professional level.
The layout that I used for my website was a grey and black background as throughout most of my film I have desaturated the colour to make it appear like time is moving on. The desaturated colour makes it appear like it is in a past sense which is what I was going for. It was also very easy to make this design template cohesive with my other ancillary tasks.
For the home page of my website I used two still images from the film which to me were the most important images. They were also the two images that were very well framed and one was desaturated. I followed the theme from the "Remember Me" website because on the website there is a desaturated picture and across the top it tels names of the actors which I have used for my website. I have also used the becoe a fan on facebook link which is also on the remember me website. I included a link to my teaser trailer as most of the websites I looked at had a link instead of it just being on the home paage.

Here is the link to my website:

Audience Feedback

I used youtube to post my rough cut up on the website I then asked people to give me feedback so that when it came to making decisions on my teaser trailer I gave my audience what they needed. These comments meant that in my Final cut I used more titles and a better font to make the titles look more professional. I also made the rough cut longer as it did not fit to the convention 90 seconds for a teaser trailer.

Storyboard Changes

Since drawing my storyboard I have made several changes regarding the arrangment of the shots and I have also added several shots in. These changes will be shown in the photographed storyboard.

Rough Cut Teaser trailer

Storyboard

Shot List

Shot One: Graphic shot of the production titles.
Shot Two: Graphic shot with the wording "A KC Production".
Shot Three: Establishing wide shot and pan of front view of the holiday park.
Shot Four: Close up and Zoom in of the flags.
Shot Five: Long shot of car pulling under the bridge.
Shot Six: Close up of young girl sitting in the passenger seat.
Shot Seven: Long Shot of car going under the bridge.
Shot Eight: pont of view of the boy in the car looking out.
Shot Nine: close up of the boy telling her its over.
Shot Ten: Flash Back Establishing Wide Shot of river where they used to sit.
Shot Eleven: flash back Mid Shot of the swings swinging.
Shot Twelve: Close up of fridge and her getting chocolate out and crying- back to reality.
Shot Thirteen: Over the Shoulder of her looking at a picture of them together.
Shot Fourteen: Graphic shot of black screen with red writing "What happens when love ends?"
Shot Fifteen: Zoom in of eye looking ahead kind of water.
Shot Sixteen: Graphic shot of black screen with red writing "Would you give it one more chance?"
Shot Seventeen: Establishing Wide Shot of them looking out over the river - flash back.
Shot Eighteen: Long Shot of the couple running along the river.
Shot Nineteen: Long Shot of young couple having a picnic.
Shot Twenty: shot reverse shot of couple throwing food.
Shot Twenty-One: Close Up of boy looking through an old photo album as his older.
Shot Twenty-Two: Close up of the photo album.
Shot Twenty-Three: Two Shot of couple sitting and talking.
Shot Twenty-Four: Cut in and close up of the two people holding hands.
Shot Twenty-Five: Long Shot of cople walking along holding hands.
Shot Twenty-Six: Over the shoulder shot reverse shot of conversation ebtween her and her friends.
Shot Twenty-Five: Mid Shot reverse in mirror of him sitting and being upset.
Shot Twenty-Six: Establishing Wide Shot of the front of the caravan.
Shot Twenty-Seven: Long shot of him in pub with his friends after the break up.
Shot Twenty-Eight: Mid Shot split screen with his name of him sitting in the pub.
Shot Twenty-Nine: Long Shot of her looking surprised as he sits there joking around with his friends.
Shot Thirty: Mid shot split screen with her name of her face when she sees him.
Shot Thirty-One: Extreme Close up of her surprised face that he is enjoying himself.
Shot Thirty-Two: Shot Reverse Shot of the two of them arguing.
Shot Thirty-Three:Long shot of the couple kissing and making up.
Shot Thirty-Four:Mid Shot of her walking through an office when shes older.
Shot Thirty-Five:Mid Shot of him walking through an office as his older.
Shot Thirty-Six:Graphic shot black background with red writing "what if you could have another chance?"
Shot Thirty-Seven:Over the shoulder as both of them bump into eachother down the corridor.
Shot Thirty-Eight: Mid Shot of her leaning against the wall smiling
Shot Thirty-Nine: Mid Shot of him leaning against the wall smiling.
Shot Forty:Freeze Frame establishing wide shot of the caravan park.
Shot Forty-two: Graphic Shot black background with red writing "Coming Soon" with website details.

Costumes

Different colours represent different meanings red has a meaning of passion, yellow is optimistic, black is seen as mysterious. During my trailer for the girl I am going to get her to wear a black dress or skirt with a grey coat. This will show mystery in the character as well as passion. Grey can be seen as formal and intensity of the character it can also symbolise success. This is for the office scene at the very beginning of the trailer.
In the office scene the boy will be wearing something very formal i.e. a suit a tie and trousers and possibly a blazer. The office scene is at the beginning and there will be costume changes in this trailer.
In my trailer the main boy character will wear a very formal shirt with jeans whilst not looking too formal I want the boy to seem geeky. However he is on holiday so too formal would not fit the theme of my trailer.
In the holiday park scene the girl will be wearing yellows and oranges as it is supposed to be a holiday and this will be a fun colour. It will be very informal as she is not supposed to be wearing something formal just something fun.

Casting

I researched into characters in Romantic Comedies/ drama and found that they is always the main couple and a few extras within the movie.
I cast my two main characters from two people that were within the sixth form.
Girl- Fran Rose- I needed to age ranges for this character. I needed a younger age group such as 15/16 and also needed an older age range of 20/30. This meant that I needed someone who could look young and old. This would be used with mise-en-scene but I also needed to be able to know that they would be able to play an older character. She has done drama so is good at acting and very reliable.
Boy- Lewis Wright- This character also needed to be able to play various age ranges. I wanted him to be quite smart and a little bit geeky as I am going to represent two characteristics. I want him to be the geeky boy. These two people have a very good connection as there good friends so I know they will not be embarrassed when needing to act together. This is really important as I don’t want to waste time when I’m filming.
I may also need some extras for my film but they will not need to do any acting as they will just be in the background of the films.

Film Pitch

I researched in Romantic Comedies/Drama by looking at other trailers within this genre range and also used a questionnaire to look into what my audience would like to see. After doing this I had to work on my storyline. This took some time as I didn’t want it to look exactly matching to other romantic comedies/drama but I wanted it to be able to connect with others in its genre.
Two people work in offices and eventually have to work together but will they remember what happened during their childhood. In a caravan park the two young children meet whilst on holiday every year they go to the same place and meet up. However things aren’t always smooth with the stress of school when they get back can the couple cope with only seeing each other for a month a year. The equilibrium is broken and the couples love is in jeopardy.
This plot is a typical storyline for a romantic comedy/drama I have compared this to the plot summary for “The Time Traveler’s Wife”
A Chicago librarian suffers from a rare genetic disorder that sends him hurtling through time whenever he is under extreme duress; despite the fact that he vanishes at inordinately frequent and lengthy intervals, he attempts to build a stable future with the beautiful young heiress he loves. Eric Bana and Rachel McAdams star in this dramatic fantasy, which is directed by Robert Schwentke and based on the best-selling book by author Audrey Niffenegger. Clare has been in love with Henry her entire life. She believes they are destined to be together, even though she never knows when they will be separated: Henry is a time traveler--cursed with a rare genetic anomaly that causes him to live his life on a shifting timeline, skipping back and forth through his lifespan with no control. Despite the fact that Henry's travels force them apart with no warning, Clare desperately tries to build a life with her one true love. (http://www.imdb.com/title/tt0452694/synopsis)
This is longer than my pitch as it is the plot summary for the entire film mine is just the pitch for the teaser trailer.

Cloverfield Viral Marketing Campaign.

Clvoerfield used a very unique and clever viral marketing campaign. Below I have analysed there marketing campaign and how it affected the audience. The audience they were aiming at.
This has been a clear attempt to sell the movie to a particular audience using clips and material from the movie to build interest and enthusiasm. First trailer debuted in the beginning of Transformers. Everyone came out of Transformers and researched the film. The website that was built had the release date for its website. www.1-08-08.com they added photos to it some would be obvious whilst others where mysterious. Each picture had a time on it. A teaser poster appeared but the film had still not been names. This campaign died down and pictures were still being added. This could be due to the fact that the movie did not have a name.
The audience that the trailer was shown to was largely a sci-fi audience. They are also able to be online and this means that are able to have more of an opinion on the trailer.
In Mid December the main campaign started again/
Another trailer was created and looked more like a traditional trailer. This trailer gave the movie a name of “Cloverfield”. It followed the same pattern of the first trailer being released in cinemas in front of “Beowulf”.
They released the trailer online along with the official movie site Cloverfieldmovie.com. The website contained very little information at the beginning of the launch contaqining only the poster as the site was used more commonly the plot synopsis was added. Teaser trailer was added with the link to their facebook and myspace pages.
The poster was branded as the advertising for the film began. Ads were shown online but especially on TV. The adverts were at first aimed at Sci-fi channels but in the final weeks was extended to every channel. Paramount used MSN’s mobile ad format to appeal to a technological audience.

Analysis of Questionnaire

Analysis of questionnaire

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Mood board

I created a mood board of costume and some make up items I would use to create a good sense of character for the audience to relate to. I zoomed into the different sections of the paper so that there is a closer view.

Questionnaire

In order to research further into what my audience would want I sent out a questionnaire to a range of age groups. This helped me find out what audience to aim towards and what they would enjoy seeing in my film. This helped me to come up with my shot list.

Questionnaire

Age:

1) What gender are you?
Male Female


2) What is your preferred genre?

________________________________________________________________

3) What would you expect from this genre?

________________________________________________________________

4) What film stands out to you?

________________________________________________________________

5) What scene from this film stood out for you and why?

________________________________________________________________

________________________________________________________________

6) Rank these reasons for watching a film.

Directly told by media Opinions from others

individual circumstances

7) Where are you most likely to watch a film?

________________________________________________________________


8) What interests you in a particular genre and why?

________________________________________________________________

________________________________________________________________

9) What do you enjoy most in a film?

________________________________________________________________

________________________________________________________________

10) Rank these gratifications in order of why you watch a film.
Escape Social Interaction Identity Inform and educate Entertain

Research into Romantic Comedy trailers

Research into trailers

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Teaser and Theatrical trailer analysis

Green Street Teaser Trailer UK version: Had a voiceover with universal as its distribution company violet signifiers such as knives and broken bottles. Showed awards that the film had won such as grammys/oscars. Showed strips of writing with appraisals from different companies.
Green Street Teaser Trailer US version: different distribution company to the UK version- oddlot distributions. Instead of strips of writing it was replaced with a voiceover. Alot of the more violent scenes were missed out of the US version. Key words throughout the trailer were "Green Street Hooligans".

Short Ideas for shots.

These were all the ideas that I really enjoyed and wanted to incorporate into my film.
1) Split screen with four screens of four different places and situations- Last Chance Harvey
2)Harvey leaning against the wall in the mirror reflection- Last Chance Harvey
3) Split screen of character, name and location- The Holiday
4) over the shoulder shot reverse shot about 5 or 6 times- The Holiday
5)Straight on close up of head as she talks straight into the camera- 50 First Dates.
6)Pan around the city skyscrapers- Bride Wars
7) Split screen that turns into a whole picture of the two brides- Bride War
8)Split screen of girls talking on the phone- Mean Girls
9)Three way split screen of poppys life in Malibu- Wild Child
10) Mid shot of group of girls taking photos flashing lights make it look like paparazzi- Wild Child
11) Voice over starts as production company appears- P.s I Love You
12) Establishing wide shot of bridge and city- P.s I Love You
13)Low angle shot of sky scrapers makes her seem vulnerable- Devil Wears Prada

Welcome

Welcome to my blog.
Kelly Christmas. Candidate Number: 3045
Centre Number: 16137.
Our Brief:

A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

A website homepage for the film;

A film magazine front cover, feature the film;

A poster for the film.