Cloverfield Viral Marketing Campaign.

Clvoerfield used a very unique and clever viral marketing campaign. Below I have analysed there marketing campaign and how it affected the audience. The audience they were aiming at.
This has been a clear attempt to sell the movie to a particular audience using clips and material from the movie to build interest and enthusiasm. First trailer debuted in the beginning of Transformers. Everyone came out of Transformers and researched the film. The website that was built had the release date for its website. www.1-08-08.com they added photos to it some would be obvious whilst others where mysterious. Each picture had a time on it. A teaser poster appeared but the film had still not been names. This campaign died down and pictures were still being added. This could be due to the fact that the movie did not have a name.
The audience that the trailer was shown to was largely a sci-fi audience. They are also able to be online and this means that are able to have more of an opinion on the trailer.
In Mid December the main campaign started again/
Another trailer was created and looked more like a traditional trailer. This trailer gave the movie a name of “Cloverfield”. It followed the same pattern of the first trailer being released in cinemas in front of “Beowulf”.
They released the trailer online along with the official movie site Cloverfieldmovie.com. The website contained very little information at the beginning of the launch contaqining only the poster as the site was used more commonly the plot synopsis was added. Teaser trailer was added with the link to their facebook and myspace pages.
The poster was branded as the advertising for the film began. Ads were shown online but especially on TV. The adverts were at first aimed at Sci-fi channels but in the final weeks was extended to every channel. Paramount used MSN’s mobile ad format to appeal to a technological audience.